The Anatomy of a High-Converting Business Listing With MAGAS

By Arghya Pal , India assets/flags/flag-of-India.png

Industry: Others

The Anatomy of a High-Converting Business Listing With MAGAS

This will be the first thing a buyer will see when searching for your company on MAGAS. However, the listings that really generate leads do not match the standard format for the majority of SMEs. 


These listings have the proper categorization, appropriate language, actual images, and credibility factors that will encourage people to contact you. 


MAGAS can be described as a classified advertising website for SMEs where small companies can be discovered by potential customers. In this blog, we will share the features of successful listings that actually generate leads.


Table of Contents:

    • Did you pick the right service type and industry category, or just some broad catch-all that buries you in search?
    • Does your description open with what you do and serve, or generic history? 
    • Do you have real photos of your work, your team, your premises, or is it just a stock logo sitting there?

    Did you pick the right service type and industry category, or just some broad catch-all that buries you in search?

    Select an appropriate service type and industry, rather than a vague one. Choosing an appropriate category on MAGAS, the best online classified platform for SMEs will ensure your SME listing is seen by people looking for what you provide.


    Most SMEs usually choose a general category like consulting or others. It’s quick and safe. However, customers are not looking for anything general; they are looking for something very specific, like accounting, an IT specialist, or an interior decorator. 


    The right category is important, as without it, your business is invisible to those people who need your services the most. MAGAS is the best local business classifieds platform for SMEs and uses search filters based on categories to give the best fit to potential buyers.


    Does your description open with what you do and serve, or with a generic history? 

    The description should start with the services. Through MAGAS, startups and SMEs can list themselves online. It displays their activities, target audience, and reasons why one can trust them - all through one single button that allows contacting them. 

    Tips

    Why does it matter?

    Concentrate on what you do

    Start by explaining what services you provide and who your target customers are. Don’t mention anything about your company’s background yet.

    I do (main service) in the first sentence

    People read text. From the outset, it is important that the reader knows what you do.

    Identify your target audience

    Please state the clients or industries you work with, so that potential buyers will understand that this listing is relevant to them.

    Use relevant keywords

    Use the terminology from the Service Type and Industry sections instead of abstract terms.

    Make the first sentence to the point

    A crisp and short sentence is better than a long one no one reads.


    You may also read: Why partnering with MAGAS is getting beneficial for SMEs? 


    Do you have real photos of your work, your team, your premises, or is it just a stock logo sitting there?

    Real pictures are more convincing than any stock logo. Before contacting you, the customer wants to see the truth - your office, your staff, the projects you have completed, the real estate where you work. MAGAS is an affordable online advertising platform for small businesses.

    Just the logo doesn’t prove to him that he’s actually going to be working with you. Adding real pictures to it will not cost anything and will make your listing more credible. The image of your business in action shows that you are a real, working business, not just a listing. 

    Your Buyers Are Searching Right Now, Are You Listed Right? 

    MAGAS is where your customers are already looking for what you have to offer. But if your listing has too broad a category, a casual description, or a logo, then you will never get noticed by them. Getting your listing optimised with MAGAS; it just takes a few changes. Take time now and first be noticed by the right customers. 


    FAQs

    1. Are normal pictures okay or do I need professional pictures?

    Regular cell phone pics are ok. Pictures of what you do, who you do it with, or where you do it are always better than the same old logo.


    2. How long should my description be?

    Keep it short. First, describe what you do and for whom. Then think about whether you want to include history at all.


    3. Is a free MAGAS listing good, or should I go for a premium?

    Exposure is good enough for free. With premium, you get more space, photos, and posts.

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